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Why is it so important to generate organic traffic to your business website?

Digital marketers and SEO professionals are always and relentlessly seeking unique and new ways of enhancing their customers’ online presence in addition to their websites’ position in Google search results, to generate organic traffic.

Estimating organic traffic isn’t the only means if you desire to quantify the success of your SEO campaign. There are various other facets of SEO success which are often overlooked by online marketers. Let us discuss what they are.


Great SERP positions aren’t enough!

Most online businesses estimate the success of the Search Engine Optimization efforts depending on organic traffic their websites see.

The more visitors your site sees from organic, the successful Search Engine Optimization campaign is. But that isn’t an actual picture consistently.

Google search comprises results from PR and social media websites broadening the station of organic search. Moreover, the search engine algorithms of Google are exactly making it hard for SEO specialists to judge how the sites are analyzed by the algorithm and more complicated.

Even if you’re not in the top ranking, quality info can be still recognized by Google from your website and highlighted it in the response box.

Although you may be ranking high, you can see a decline in click-through rate if your market competition gets its site content into the answer box. Hence, the demand for quality content that is excellent was never as vital as before.

Understand the real source of traffic

A popular e-commerce market, Groupon de-indexed its site for nearly 6 hours as a part of its experiment to measure the impact of deindexing on their direct and organic traffic. The company found that de-indexing has resulted in almost 60% decrease in their direct traffic while organic traffic was virtually zero. If you prevent such fundamental issues like no-indexing and misattribution, you’re able to get your website more traffic than it’s credited. Therefore you should figure out the actual supply of the traffic of your site.

Controlling your inbound links

Link building one of the most important things to do when you’re doing SEO. If you’re building links it’s important to have in mind that this work is time-consuming and sometimes very hard. To ease your work you can use this tool – Linkio.com which can be a huge time saver and also will automate your process and give you the exact link building game plan for any target website.

Smarter browsers can transfer organic traffic to direct channel

organic traffic

Real smart leading browsers including Google Chrome and Safari have gotten more sophisticated. They can quickly track your search history when you try to type in the search phrase and give you the next idea. If you click on the browser proposed link, you are technically bypassing organic search results and hence, this will be imputed as a direct channel.

You likely know how today’s advanced browsers quickly understand what you happen to be looking for even when having just typed half a word or phrase if you are a regular internet user. Significance, the traffic that you were considering before that was organic is now credited as direct traffic and therefore, they mightn’t be a part of your Search Engine Optimization report. But before performed Search Engine Optimization still owns the credit for it!

What is more?

Hence, such leads are regarded as direct traffic. The truth is, Google can direct users straight to the in- program page in the search result circumventing the website.

Bottomline

There are many facets of organic and paid search channels that websites owners or Search Engine Optimization professionals have to consider today to obtain maximum clicks and conversions. You will find many other aspects that you have to contemplate measuring the real worth of your Search Engine Optimization campaign while organic traffic is still the essential characteristic of the Search Engine Optimization metric.

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SEO consultant, Jeremy Springer, has 15+ years experience in online development including web development, application development, and database development.